San Diego, CA – Hard Rock Hotel San Diego, the city’s first branded condo-hotel, sold out its final release of 120 suites in just five hours at its December 12th Selection Event. The first release of 300 suites sold out in just nine hours back on May 18th, 2006. In total, 420 suites were sold by Playground Destination Inc, the licensed broker who managed the sales and marketing campaign over the past 12 months.

 

“This was a tremendous success for everyone involved, and our 420 Owners now own what will become the hottest destination in San Diego,” said Greg Casserly, president of Tarsadia Hotels.

 

Hard Rock Hotel San Diego is currently under construction and scheduled to open late summer 2007. The hotel will include 243 studio suites, 159 one-bedroom suites and 18 Rock Star suites. It will also feature two Rande Gerber bars, a Nobu signature restaurant, live music venue, urban spa, retail along Fifth Avenue and a pool deck that runs nearly the entire city block.

 

“Hard Rock Hotel San Diego is the first condo-hotel to open within the family of Hard Rock Hotel properties and we are elated with the reception it’s received in San Diego and, in fact, all over the U.S.,” said Trevor Horwell, Vice President, Hard Rock Hotels. “Given the record sales, it’s undoubtedly one of the most sought-after properties in the city and on the West Coast.”
 
To deliver Hard Rock’s unique vibe throughout the property, its operators have tapped the highly successful general manager Robert Todak, who has run many of the hottest, most successful hotels in the nation, including The Delano in Miami and Hard Rock Hotel Chicago.  This unique property atmosphere, combined with its location at the entrance to the Gaslamp Quarter and the continued resurgence of the downtown core, attracted the record number of interested purchasers and sales.

 

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About Tarsadia Hotels
Based in Newport Beach, California, privately held Tarsadia Hotels is a national hotel development and management company. Over the past 30 years, Tarsadia has been involved in the operation of more than 100 hotels. For more information on Tarsadia Hotels, visit www.tarsadia.com.

 

About Hard Rock International
With 121 high-energy Hard Rock Cafes, 11 Hotels & Casinos and two stand-alone Casinos in more than 41 countries, Hard Rock International is one of the world's most globally-recognized brands.  Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe.  Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website.  For more information on Hard Rock, visit www.hardrock.com.

 

About Playground
Playground Destination Properties Inc. is the premier provider of real estate sales and marketing services for destinations world-wide.  With offices spanning the globe in Vancouver, Montreal, Orlando, Reno, Denver, and Lausanne, the company is dedicated to fulfilling its mission of “connecting people with the ultimate places to play”.  Playground is currently offering ownership opportunities in world-renowned Whistler Blackcomb–North America’s most popular mountain resort; Honua Kai – the only new condo hotel to hit Ka’anapali Beach, Maui in more than 20 years; and Florida’s Sandestin – 2,400 acres including white sand beaches and world-class golf.  Playground is also proud to be the licensed broker for the Westin’s properties in Orlando and Napa Valley, and for the Hard Rock Condo Hotel in San Diego--the hottest new urban location destination.  To learn more about Playground visit www.playground.com.

 

Contact Info:
Julie Horn & Victoria Martinez , Dan Klores Communications
Phone: 212-685-4300